Playing Politics

LAKELAND, FL – Florida Southern College Communication and Political Science students intersect with Nfocus Visual Communication to produce three 30-second political commercials.

With nearly $1 billion spent on political advertising during the 2014 mid-term elections, this collaborative project brings a relevant tangible engaged learning experience to Florida Southern students. “From conception to creation, this project was a great fit for the Political Advertising course. It brings course content to life,” Assistant Professor of Digital Media William Allen explained.

“It was really amazing being able to help create a commercial motivating people to exercise their right to vote! And of course, dressing up like a villain was a plus,” Senior Political Science student Brianna Turbeville stated.

Seventeen students pitched their thirty-second spots to representatives from Nfocus Visual Communication, an award-winning film and video production company based in Lakeland, FL. Students moved into an aggressive pre-production strategy that concluded with a full day of production.

“We always enjoy working with FSC students, but this project was a bit different as these three spots have clear political messages. Great opportunity for them,” Nfocus Director Tim Register added.

Students plan to finish the post-production process and target a small digital media buy before the semester concludes.

 


About the Author

seeks to see the good in everything. That's who I am. It's this inward personality trait that motivates me to reach beyond mere practicality. Although practicality is vital to functionality, theoretical environments drive me to ask deeper questions regarding purpose. Life needs purpose to enjoy fulfillment.



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