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Lakeland
Friday, September 12, 2025

Celebrating 100 years in Lakeland

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Recent Articles

Cultural moments or cash grabs? Rethinking celebrity endorsements

Celebrity marketing collabs have been taking over recently. Everywhere you look, there’s another “unexpected” pairing: Sydney Sweeney x American Eagle, KATSEYE x Gap, Benson Boone x Google Maps (yes, I’m shocked too), Taylor Swift’s engagement conveniently lining up with the NFL season and her album rollout and even e.l.f. cosmetics teaming up with comedian Matt Rife.

Redesigning iconic brand logos often leads to mixed results

On Aug. 19, famous country rustic style restaurant Cracker Barrel became another casualty in the trend of minimalist logo redesigns. Minimalist logos, despite being the current fad for logos in recent years, are just bland and boring, especially when you compare them to their older counterparts that have more elaborate details and life. 

Marvel Rivals team introduced to FSC Esports team

Florida Southern College’s e-sports program is entering a new era with the addition of a Marvel Rivals team. The game features various objectives, including pushing a convoy, capturing points, and holding an area for the longest time to win. 

Prof. Mike Nabors’ guide to pivoting in life & career

Professor Mike Nabors teaches at FSC about the world of sports media, an industry he’s been a part of for more than 30 years. Recently, he’s released his second book, entitled “Don’t Quit Pivot,” which aims to drive others to chase their dreams and pursue their passions.  In the book, Nabors writes, “The goal [of this book] is to pass on the idea that the ability to move from one career to something better for you is attainable for everyone.”

New Real Estate Society opens a gateway to industry networking

Interested in the real estate world? Students now have the perfect opportunity, thanks to a brand new student organization: the Real Estate Society, founded by sophomore Claudia Kaczmarczyk. Kaczmarczyk, a finance major from Chicago, started the society just a few weeks ago with the goal of giving students more exposure to the real estate industry, something she’s been involved in for the past two years.