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Taylor Swift’s relationship is a marketer’s dream come true
The marketing scheme behind Taylor Swift and Travis Kelce is outright genius. Ticket sales for Chiefs games have skyrocketed. Jersey sales for Kelce have increased by over 400%. Marketers have found a new way to profit from their target audience: Gen Z.
New social media apps encourage users to be present
"Everyone, smile for my BeReal," is one of the newest phrases added to Generation Z vocabulary.
Sophomore uses his fear of needles to create medical prototype
After having heart surgery when he was younger, sophomore Nathan Calvary grew up more afraid of shots than going into the operating room.
Purple Panda Creamery: where dreams come true
With the help of Dr. Justin Heacock, the Director of the Center of Free Enterprise & Entrepreneurship at FSC, Henry received her business license and began at Catapult.
Is working for Disney the most magical job on Earth?
If you ask what it’s like working for the mouse, answers may vary.
Sophomore introduces the taste of Mexico City to Lakeland
For sophomore Jacqueline Martinez, what started as a Shark Tank project for her Dynamics/Business and Free Enterprise class with Dr. Silvia Falcon evolved into a family-led, full-time business.
One giant leap for the communications department
FSC senior and NASA intern Rachel Howard said she wasn't looking for an internship at the government's space exploration agency.
How the 9/11 stair climb challenge came to be
46,200 flights of stairs.
Play on words: how FSC graphic design major brought her project to life
As a junior brainstorming ideas for her graphic design senior thesis, Berberette knew she wanted to do something that stood out, something “that everyone else wasn’t doing.”
Beloved accounting professor’s journey through the profession
When one thinks of Professor Celina Jozsi, her passion for accounting is the first thing that comes to mind. Jozsi eats, sleeps, and breathes accounting.
Recent Articles
How students can get more involved in the Lakeland community
Angela RevelsStaff Writer
One of Lakeland’s greatest assets is its strong sense of community. Whether someone is interested in volunteering for local organizations, joining community...
Where jobs are a pleasure: FSC alumni working for Publix
It’s hard to escape the Publix identity in Polk County, especially at Florida Southern. Our field house, green and sophomore men’s dorms are named after Publix founder George W. Jenkins. The Greek suites, formally known as the Publix Charities Commons, are funded by its namesake. Students will work at their stores after classes, and their headquarters reside in the big glass building by the local airport.
Mocs earn runner-up in the AVCA Small College Championships bronze bracket
To close the beach volleyball season, the Mocs competed in the AVCA Small College Championships at Hickory Point Beach in Tavares, Florida April 12-14. The team matched-up against six schools throughout the tournament as the No. 10 seed in Pool B. They started third out of four in their pool.
Swan City takes on the Swan Derby for it’s 17th anniversary
On April 26, Lakeland Volunteers in Medicine (LVIM) will be hosting their 17th annual Swan Derby on Lake Mirror in downtown Lakeland. This event is free admission and runs from 5:30 p.m. to 9:00 p.m., consisting of three swan boat races, a fireworks show and much more.
Freshman wins full-ride scholarship from Moccasin Battalion
The Army Reserve Officers Training Corps (ROTC) at Florida Southern College is one of the top-rated ROTC programs in the Southeastern United States. The Moccasin Battalion has consistently ranked in the top 10% of ROTC programs by summer training evaluations. Alumni of the Moccasin Battalion include multiple general officers, several members of the FSC Board of Trustees and leaders around the globe.